The Protocol arrives within 24–48 hours of you sending your answers back. Business results depend on execution: some fixes, like your Google Business Profile category, can move visibility within weeks, and the full plan is sequenced over 90 days. We don't promise a revenue number; anyone who does is guessing.
Different fixes move at different speeds. Index and profile fixes show up in days to weeks. Rankings for competitive local terms take one to four months to build, while citations in AI answers build over one to three months as the engines re-crawl and re-weigh sources.
The fastest result we’ve measured is True Northwest, a brand-new Spokane real estate site that launched July 8, 2026. Seven weeks after launch it reached page one, with an average Google position of 9.8 on August 26, 2026. By September 24, 2026 it held 9.7 and had earned 1,402 Google clicks. That’s the fast end. Slower is normal.
We report every number with its date attached, so you can check the work yourself. The Protocol also carries a 90-day backstop tied to your own Google Business Profile numbers; the exact terms are on our guarantee page.