Indexing and technical health
Whether Google and Bing have your current pages at all, whether old URLs still 404 or redirect, page speed, duplicate titles, missing structured data. Unglamorous, and the most common reason a Spokane site is invisible.
Search Engine Optimization · Spokane, WA
Spokane SEO that answers to a number.
Most Spokane sites are broken at the first layer, where Google can't read them cleanly. The free Snapshot shows which of the four layers is failing, then you fix them in order.
Most Spokane businesses don’t have a ranking problem so much as a visibility problem: Google shows them for searches they never get clicked on, or doesn’t have their current site at all. The first job of an SEO expert is to find out which one you have.
Search Console performance True Northwest Group
- Total clicks
- 1,402
- Total impressions
- 165,525
- Average position
- 9.7
Cumulative since launch, as reported by Google Search Console on each date shown. Measured July 8, 2026 to September 24, 2026. Average position as of September 24, 2026.
AI assistant referrals True Northwest Group
- Since launch
- 153
- Latest week
- 30
- 4-week growth
- 5.5x
| Week starting | Visitors |
|---|---|
| Jul 8 | 2 |
| Jul 17 | 6 |
| Jul 24 | 8 |
| Jul 31 | 2 |
| Aug 7 | 9 |
| Aug 14 | 10 |
| Aug 21 | 17 |
| Aug 28 | 17 |
| Sep 4 | 26 |
| Sep 11 | 26 |
| Sep 18 | 30 |
Sessions whose source is chatgpt.com, from Google Analytics 4. Weeks run Thursday to Wednesday; the first bar covers July 8 to 16. Last 4 weeks: 99 visitors; first 4 weeks: 18. Measured July 8, 2026 to September 24, 2026.
What Spokane SEO actually involves
Four layers. Most sites are broken at the first one.
Local signals
Your Google Business Profile: categories, hours, services, photos, reviews. Plus the citations across the web that agree with it. For 'near me' and map-pack searches, this outweighs almost everything on the site itself.
Pages for the searches people make
A page per service and per area you serve, written to answer the question directly. 'Spokane Valley bookkeeper' and 'Liberty Lake bookkeeper' are different searches; one generic page ranks for neither.
AI search, alongside
ChatGPT, Gemini, and Google's AI answers now sit above the classic results. The same structured data and local signals feed them, so we build once and measure in both places. See our AI search optimization page for the specifics.
Measured, not promised
Average position 9.7. 11 weeks. New domain.
True Northwest Group launched a brand-new Spokane real estate site with us on July 8, 2026. By September 24, 2026 it had earned 1,402 Google clicks from 165,525 impressions at an average position of 9.7, 12,900+ citations in Google’s AI answers, and 153 visitors sent by ChatGPT. Every number is from Search Console and Google Analytics.
Read the full case study → Straight answers
What Spokane owners ask about SEO.
What does a Spokane SEO expert actually do?
Four things, in order. First, find out where you stand: what Google and Bing have indexed, what your Google Business Profile says, and which searches you already show up for without getting clicked. Second, fix the technical problems that stop pages from ranking: broken indexing, missing structured data, slow or duplicated pages. Third, build the local signals Google weighs for Spokane searches: profile accuracy, citations, reviews, location-specific pages. Fourth, measure it in Search Console every month so you can see whether the work is working.
How long does SEO take in Spokane?
Index and profile fixes show up in days to weeks. Rankings for competitive local terms build over one to four months. Our fastest measured result: a brand-new Spokane real-estate site reached page one, an average Google position of 9.8, seven weeks after launch (as of August 26, 2026), and held 9.7 as of September 24, 2026. That is the fast end. Slower is normal; no movement after ninety days means the diagnosis was wrong.
Do you guarantee first-page rankings?
No, and nobody honest can. Google doesn't sell positions. What we can show you is the work: specific fixes, in order, with the before-and-after numbers from Search Console attached. If we can't show the measurement, we don't claim the result.
What's the difference between SEO and AI search optimization?
SEO earns a ranking in a list of ten links. AI search optimization earns a citation when ChatGPT, Gemini, or Google's AI answer picks the few sources it trusts. The work overlaps: structured data, local signals, content that answers questions. But the target is different, and a site can rank fine on Google while being invisible in AI answers. We do both, and we measure both.
Do you work with Spokane Valley, Liberty Lake, and Coeur d'Alene businesses?
Yes. Local SEO is location-specific, so a Spokane Valley plumber and a Coeur d'Alene realtor need different pages, different profile settings, and different citations. We build for the area you actually serve, not a generic 'Spokane' label.
What does SEO cost with Spokane Biz Doctors?
It starts free: the 40-Point Snapshot shows exactly where your site is invisible and what to fix first. From there, the SEO & AI Visibility package is $247 as a one-time implementation document, and done-for-you or always-on engagements are priced on the treatment ladder on our homepage. You choose the dose after the diagnosis.
Spokane Biz Doctors is a Spokane, WA SEO and AI-visibility practice: (509) 270-3521 · help@spokanebizdoctors.com. Serving Spokane, Spokane Valley, Coeur d'Alene, Post Falls, Liberty Lake, Cheney and Deer Park.