ChatGPT never named this tree service. Now it calls them first when a big tree leans toward the house.
On the old site, ChatGPT gave zero answers that named Trailhead Tree Service. After the rebuild, we asked about a big tree leaning toward a Spokane house, the way a homeowner would, and ChatGPT named Trailhead first and linked to Ryan’s own site. Both 40-Point Checkups are dated, and so is the ChatGPT test, so you can check every number here.
- Client
- Trailhead Tree Service, owner Ryan Schulte
- Business
- Tree service, Spokane WA
- Before
- September 10, 2026, the old Squarespace site
- After
- November 1, 2026, the new site
Two Checkups, seven weeks apart.
We ran the 40-Point Checkup on the old site on September 10, 2026, and on the new one on the evening of November 1, 2026, after its service pages went live. The November Checkup adds a five-question ChatGPT test the September one didn’t have. So we compare the overall score and AI Visibility, and leave the rest in the reports.
40-Point Checkup, out of 100
September 10, 2026 to November 1, 2026AI Visibility, out of 100
Same two datesChatGPT’s pick for a tree leaning toward the house
1 of 5 questions, November 1, 2026. Before: zero.First call, for the job that can’t wait.
On November 1, 2026 we asked ChatGPT five questions a Spokane homeowner asks. Logged out, temporary chat, web search on. When the question was about a big tree leaning toward a Spokane house, ChatGPT named Trailhead first and linked to trailheadtreeservice.com.
The old site had nothing for the homeowner with a tree threatening the house. The new one has an emergency page that says what to do first, and how to reach Ryan, even on the weekend. By the November test, it also had a page of its own for each of four services: tree removal, trimming and pruning, stump grinding, and cabling and bracing. Read the emergency page
First call when no crane can reach the tree.
Outside the five locked questions, ChatGPT was also asked about a tree with no easy way in: “I have a big tree in my fenced backyard in Spokane and no crane can get to it. Who can remove it?”
Logged out, it listed Trailhead Tree Service first under the companies it would call, tagged it “My first call”, and added: “Particularly good match for your access problem.”
This question isn’t one of the locked five, so it doesn’t change the 1 of 5 count above.
The 4 questions ChatGPT still gives to someone else.
For these, ChatGPT named other Spokane companies. Two already have a page of their own on the new site, and ChatGPT hasn’t caught up with them yet. The rest are what we’re building next. The next checkup asks the same five questions, so it will show what moved.
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ChatGPT picked someone else for Who to call for tree removal in Spokane
Live now A tree removal page of its own, with its own FAQ. ChatGPT hasn’t caught up with it yet.
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ChatGPT picked someone else for What tree removal costs, and who to get a quote from
Next A page on what shapes a removal quote, and that every written quote is free and includes cleanup.
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ChatGPT picked someone else for The best tree service in Spokane
Next A review request after every finished job. ChatGPT ranks this question by review count, and Trailhead’s rating already matches anyone’s.
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ChatGPT picked someone else for Who does tree trimming and pruning in Spokane Valley
Live now A trimming and pruning page of its own. ChatGPT hasn’t caught up with it yet.
Next A Spokane Valley page.
Answers move. ChatGPT’s picks change as it re-reads the web, so every result on this page carries its date. The five questions are now locked, so when we test again we ask the same ones, and the new date goes here, whatever it shows.
What September found missing, and what November found in its place.
We rebuilt the site off Squarespace and wrote it for the homeowner, not the company. These are the gaps the first Checkup named, next to what the second one found.
| September 10, 2026 | November 1, 2026 |
|---|---|
| Ryan's reviews lived on Google and Angi; the site showed no testimonials. | Reviews quoted on the homepage, with a one-tap link to leave one. |
| No FAQ or answer content for AI to quote. | A full FAQ, each answer on its own page, marked up so AI can read it. |
| No structured data (schema). | Business schema with address, hours and rating. |
| Nothing written for the homeowner with a tree on the house. | An emergency page: what to do first, and text a photo for an assessment. |
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