Case study · Real estate · Spokane, WA

Case Study —
True Northwest Group.

A new site. Seven weeks. Page one.

The problem

An established Spokane real estate team.
Invisible online.

Site launched

July 8, 2026

A brand-new domain. No history, no authority, no head start.

Google Search Console · Aug 12 → Aug 26, 2026

Two weeks apart.

Google clicks

623

from 623 on August 12

Google impressions

74.7K

from 74.7K on August 12

+55% clicks in two weeks

Average position in Google · Aug 26, 2026

9.8

PAGE ONE

Google AI Overviews & AI Mode · Aug 26, 2026

Google’s AI answers cited
the site 8,270 times.

Moving from Spokane to Coeur d’Alene? Costs, commute and school zones differ more than most people expect.
truenorthwestgroup.com

AI-assistant visitors engage at 67% — the highest of any channel on the site.

Launch through Aug 26, 2026

7 real inquiries.
Buyers, sellers, relocations.

Spam and internal test submissions excluded.

★★★★★

“Amazing what little time it took for us to climb to number one in out niche on chat GPT and Google search. They know SEO!”

Todd S. Grubb · True Northwest Group · via Google Reviews

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